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เส้นทางการอ่าน · เจาะลึก · 10 บทความ

The HYBE Empire and Its Disputes

How one group's success became a multi-label company: through the acts of Big Hit, Belift Lab, Source Music and ADOR, the Japan and US labels, to the fan platform Weverse.

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This course follows how one group's success — BTS — grew into a multi-label company. From Big Hit's later acts to sub-labels Belift Lab, Source Music and ADOR, through a Japan-label group and a global project group, to the fan platform Weverse. A deep-dive course.

  1. 1บีทีเอสวงเคป๊อปThe starting point is BTS — the one group that grew Big Hit, now Hybe, into a global company. The course asks what that company looks like today.
  2. 2ไฮบ์ค่ายและบริษัทOn to Hybe itself, the company behind BTS — its renaming from Big Hit and its shift into a multi-label structure.
  3. 3ทีบายทีวงเคป๊อปTo Tomorrow X Together, the next boy band Hybe (then Big Hit) built in-house — how a next generation was made inside the same company.
  4. 4คอร์ติสวงเคป๊อปOnward to Cortis, a 2025 debut from the same label — confirming Big Hit Music is still building new boy bands.
  5. 5ไอลิทวงเคป๊อปWidening to a sub-label: Illit, a girl group Belift Lab formed through a survival audition show.
  6. 6เลเซราฟิมวงเคป๊อปTo Le Sserafim, from another sub-label, Source Music — how Hybe runs girl groups across several labels at once.
  7. 7นิวจีนส์วงเคป๊อปOn to NewJeans, from a third sub-label, ADOR — the dispute between ADOR and Hybe over this group is covered in more depth in the issues list.
  8. 8แอนด์ทีมวงเคป๊อปBeyond Korea, to a Japan label: &Team, a boy band formed by Hybe Labels Japan.
  9. 9แคตส์อายวงเคป๊อปAcross to the US, to Katseye, a global project group Hybe built jointly with Universal — where the label system crosses borders.
  10. 10Weverseค่ายและบริษัทThe course ends at Weverse, the fan platform — confirming that every label and group just covered ultimately connects through this one platform.

ประเด็นและบทความพิเศษที่เกี่ยวข้อง

ประเด็นHYBE–ADOR–NewJeans disputeประเด็นKATSEYE Paris concert touching incidentประเด็นBTS ARIRANG World Tour and Latin American ticket demandสกู๊ปงานวิจัยHow Fandom Works—and Acts

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เจาะลึก · 10 บทความHow Agencies Make Idols: Big Four, Auditions, PlatformsStart from the fact that Stray Kids belong to JYP: J.Y. Park and Twice, SM and YG, HYBE founded by a former JYP composer, CJ ENM and the Mnet audition that formed Iz*One, and the fan platform Weverse. เริ่มต้น · 10 บทความGirl Groups Now: 4th and 5th GenerationFrom newcomers Katseye, Babymonster and Illit back to Le Sserafim, NewJeans, Ive, Aespa and I-dle, past the end of Unis, and out to the full list of girl groups. เริ่มต้น · 10 บทความK-pop Generations: From Seo Taiji to KatseyeStart at BTS, rewind to Seo Taiji and Boys in 1992, then ride forward through the groups that reset the game in every generation, back to Katseye today.