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The HYBE Empire and Its Disputes

How one group's success became a multi-label company: through the acts of Big Hit, Belift Lab, Source Music and ADOR, the Japan and US labels, to the fan platform Weverse.

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This course follows how one group's success — BTS — grew into a multi-label company. From Big Hit's later acts to sub-labels Belift Lab, Source Music and ADOR, through a Japan-label group and a global project group, to the fan platform Weverse. A deep-dive course.

  1. 1BTSK-POPグループThe starting point is BTS — the one group that grew Big Hit, now Hybe, into a global company. The course asks what that company looks like today.
  2. 2HYBE事務所・企業On to Hybe itself, the company behind BTS — its renaming from Big Hit and its shift into a multi-label structure.
  3. 3TOMORROW X TOGETHERK-POPグループTo Tomorrow X Together, the next boy band Hybe (then Big Hit) built in-house — how a next generation was made inside the same company.
  4. 4CORTISK-POPグループOnward to Cortis, a 2025 debut from the same label — confirming Big Hit Music is still building new boy bands.
  5. 5ILLITK-POPグループWidening to a sub-label: Illit, a girl group Belift Lab formed through a survival audition show.
  6. 6LE SSERAFIMK-POPグループTo Le Sserafim, from another sub-label, Source Music — how Hybe runs girl groups across several labels at once.
  7. 7NewJeansK-POPグループOn to NewJeans, from a third sub-label, ADOR — the dispute between ADOR and Hybe over this group is covered in more depth in the issues list.
  8. 8&TEAMK-POPグループBeyond Korea, to a Japan label: &Team, a boy band formed by Hybe Labels Japan.
  9. 9KATSEYEK-POPグループAcross to the US, to Katseye, a global project group Hybe built jointly with Universal — where the label system crosses borders.
  10. 10Weverse事務所・企業The course ends at Weverse, the fan platform — confirming that every label and group just covered ultimately connects through this one platform.

関連する論点・特集

イシューHYBE–ADOR–NewJeans disputeイシューKATSEYE Paris concert touching incidentイシューBTS ARIRANG World Tour and Latin American ticket demand論文特集How Fandom Works—and Acts

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