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Eunyoung Choi, Jongsoo Lim
Using the OST “Golden” from KPop Demon Hunters, this AHP study of 100 OTT viewers finds imagery factors (scene construction) matter most for narrative transportation, followed by emotional and cognitive factors.
Hyesun Lee
Analyzing critiques of KPop Demon Hunters written by nine preservice teachers, the study finds strong affective and ethical-cultural readings but comparatively little explicit attention to visual and auditory form.
Erfane Fazelian, Parastoo Naimijoo, Ahmad Yousefi
In 1,081 adolescent female K-pop fans, body image disturbance and self-objectification mediate the link between celebrity worship and body dysmorphic symptoms.
Andrea Kecić, Amanda Duarte Gonzalez Rodrigues, Sun Kyong Lee
A survey of 259 K-pop fans tests, through an S-O-R model with parasocial interaction theory, which industry stimuli (visual appeal, narrative openness, conversational style) drive adoption of and trust in virtual idols.
Areum Jeong
Shows how fan-made K-pop dolls turn fleeting experiences into objects that can be owned and shared, building community through affective and digital labour.
Chiara Urone, Ginevra Passiglia, Denise Michela Spanò
Analyzes comments on BTS music videos to show how ARMY members engage with the lyrics, and how this shapes emotional well-being and a sense of belonging.
Ming-sho Ho, Shuling Huang
Through surveys and interviews with Taiwan's K-pop fans in the 2024 Bluebird Action and 2025 recall campaign, shows how fan protesters brought new scripts and moral vocabularies into movement culture.
Steve Kwok-Leung Chan, Woontaek Lim
Examines how K-pop light sticks and music imagery spread on social media helped mobilize younger generations in South Korea's December 2024 impeachment protests, drawing on Jasper's concept of moral shock.
Bongchul Kim, Joonpyo Lee, Ho Kim
Reviews the Korean laws behind Hallyu, arguing that the newly enacted Framework Act on the Promotion of Hallyu Industry marks a shift from indirect support under general cultural law to direct support.
Seryun Lee
Proposes “memetic communication” as a framework for how fan translations of K-pop content are produced and reproduced across genres and platforms.
Lule Chen
A review of event studies finds comebacks and debuts yield a significant positive abnormal return (0.59%) for K-pop agency stocks, while award wins and military-service announcements show no significant effect.
Sangjoon Lee
Traces four decades of Korean TV drama distribution in the US, from 1975 diaspora broadcasts in Los Angeles through Korean-language stations and video rental stores, to the fraying of that system after 2000.
Lee Byong Jo
First-year findings from a Korean Studies group at Al-Farabi Kazakh National University, mapping departments, staff, students, textbooks and clubs across major Central Asian countries.