The HYBE Empire and Its Disputes
How one group's success became a multi-label company: through the acts of Big Hit, Belift Lab, Source Music and ADOR, the Japan and US labels, to the fan platform Weverse.
This course follows how one group's success — BTS — grew into a multi-label company. From Big Hit's later acts to sub-labels Belift Lab, Source Music and ADOR, through a Japan-label group and a global project group, to the fan platform Weverse. A deep-dive course.
- 1
BTSGrup K-popThe starting point is BTS — the one group that grew Big Hit, now Hybe, into a global company. The course asks what that company looks like today. - 2
Hybe CorporationAgensi & perusahaanOn to Hybe itself, the company behind BTS — its renaming from Big Hit and its shift into a multi-label structure. - 3
Tomorrow X TogetherGrup K-popTo Tomorrow X Together, the next boy band Hybe (then Big Hit) built in-house — how a next generation was made inside the same company. - 4
CortisGrup K-popOnward to Cortis, a 2025 debut from the same label — confirming Big Hit Music is still building new boy bands. - 5
IllitGrup K-popWidening to a sub-label: Illit, a girl group Belift Lab formed through a survival audition show. - 6
Le SserafimGrup K-popTo Le Sserafim, from another sub-label, Source Music — how Hybe runs girl groups across several labels at once. - 7
NewJeansGrup K-popOn to NewJeans, from a third sub-label, ADOR — the dispute between ADOR and Hybe over this group is covered in more depth in the issues list. - 8
&TeamGrup K-popBeyond Korea, to a Japan label: &Team, a boy band formed by Hybe Labels Japan. - 9
KatseyeGrup K-popAcross to the US, to Katseye, a global project group Hybe built jointly with Universal — where the label system crosses borders. - 10
WeverseAgensi & perusahaanThe course ends at Weverse, the fan platform — confirming that every label and group just covered ultimately connects through this one platform.
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