Original The Korea Herald — Korean Netflix users’ preference for Korean content falls sharply: report ↗
Korean Netflix users' preference for local titles falls to 58.58% in Q3
A Korea Creative Content Agency (KOCCA) report, "Broadcasting, Video and OTT Trends," found that Korean Netflix users' preference for domestic content was 58.58 percent in the third quarter, 10.33 percentage points lower than in the second quarter. Preference for Korean-made titles other than Netflix originals went from 52.06 percent to 37.67 percent. The measure assigns 10 points to a No. 1 top-10 title down to one point for No. 10 between July 1 and Sept. 17, then calculates each category's share.
Why it matters In the same report, domestic-content preference on Netflix was 82.46 percent in the US, 72.89 percent in Japan and 63.37 percent in India, compared with 58.58 percent in Korea.
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- 넷플릭스 OTT 한국콘텐츠진흥원 시청 동향
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